PRIME LINE AGENCY
For Cruise Lines, Theaters & Events
We create original production shows for cruise ship theaters, stages and live events. We develop the concept, choreography, music, costumes, lighting and video content, cast the performers and rehearse the show into place. After opening night, we stay on to recast and rehearse new casts for as long as the show runs.
Turnkey or by Module
Some clients hand us the whole production. Others already have a producer or an in-house creative team and need one part of it: a concept, the choreography or the cast. Every service below can be booked on its own.
Creative
The story, running order, show length and cast configuration, built around your stage, audience and budget.
We lead the choreography as the show's head choreographers and keep one creative vision from the first number to the finale. When a number calls for a style outside our own, we bring in a specialist choreographer.
Original arrangements of familiar songs, recorded with live musicians and vocalists. Backing tracks and sheet music for live bands.
Design
Designs for every number, including quick-change costumes, made with our costume partners.
Lighting designed together with the video content and run from timecode, so the show looks the same every night.
Backdrop graphics and filmed sequences for LED screens and floor projection, created in Unreal Engine and synced to the choreography.
Stage layout and technical specs for the venue: platforms, band placement, entrances.
Delivery
Every performer is auditioned in person by our founders and chosen for the show's demands and for life on board.
We run rehearsals, install the show on site and stay through opening night.
Replacement casting, rehearsals for incoming casts and quality checks for the whole run.
Every project gets its own private online hub. It starts as the concept: every number with its music, choreography references, costume designs and staging notes. As the show goes into production, it grows into a complete show bible: backing tracks, arrangements, sheet music, step-by-step choreography videos for each performer, costume specs, lighting and video cues.
Everything is versioned and archived. When a new cast joins, a performer is replaced or the show moves to a new venue, the whole production is already documented.
No. 03 of 12
Cha Cha Cha
Musicv4
Final recording · Band version and backing track
Choreography
Rehearsal videos for each of the 8 roles
Costumes
Costume sketches · quick change at 1:48
Lighting & video cues
Which numbers have quick changes?
Two numbers.
03 Cha Cha Cha. Quick change at 1:48, stage left.
07 Jive. Jackets come off on stage at 0:55.
03 · Cues07 · Costumes
We use AI across our production process: to build each project's hub, structure the workflow and keep every change in sync. On large productions, the hub includes an AI assistant that the creative team and the client can ask in plain language: which numbers have quick changes, what cues follow a track, which version of an arrangement is current. Changes that used to take a chain of emails take minutes.
The creative decisions stay with our choreographers, directors and designers. AI handles the organizing, so the team can focus on the show.
We have our own network of partners for every part of a production. You deal with one team, and we coordinate the rest.
Our Background
Our founders performed with Burn The Floor, in London's West End with Heartbeat of Home, and on Dancing With The Stars. Together they created Ballroom Theatre, Estonia's first exclusive ballroom dance show.
More about our foundersThe Process
Your venue, audience, cast size, budget and timeline.
We develop the full show concept and deliver it in your own Production Hub.
Casting, music, costumes, lighting, video, rehearsals and installation.
Replacement casting and rehearsals for new casts, for as long as the show runs.
Questions
Let's Talk
Tell us about the venue, the audience and the timeline. We reply within 24 hours.