PRIME LINE AGENCY
Our Primary Business · Since 2018
Professional Ballroom Couples, Salsa Duos, Guest Entertainers and Specialty Acts. Placed with major international cruise lines worldwide.
Talent Base access is granted to existing clients · request access
Trusted by International Cruise Brands
…and additional partners including Norwegian Cruise Line · Costa Cruises.
Why Prime Line
Our team consists of former professional dancers and choreographers who performed on cruise main stages and in international productions. We know exactly what a cruise entertainment department needs from a casting partner — and what wastes everyone's time.
We have built long-term relationships with major international cruise brands and production companies. Every artist on our roster is professionally evaluated for technique, stage presence, reliability and the temperament required for shipboard life — we don't book by reel alone.
Our Roster
Four core categories — placed individually or as part of full production casts.
Professional couples with international competition pedigree and extensive stage experience. Standard and Latin disciplines, full production shows in main theatres. Our most placed category.
Solo artists and duos with fully produced, self-contained 45-minute headline shows ready for cruise ship stages, resort theatres and international productions.
High-energy dynamic couples combining technical Salsa with acrobatic lifts and tricks. Visually spectacular for live audiences in cruise, corporate and theatre contexts.
A wide international roster of circus performers and specialty artists — booked individually or as part of full production casts, tailored to the brief.
Placement Models
Two engagement models, depending on where your production already is — from supplying specialists for an existing show to casting a full new cast from scratch.
Your production team has the show — we supply the specialists. Ballroom Couples, Latin Couples, Salsa Duos and Specialty Acts that integrate seamlessly into a creative framework already in place. Our most common engagement.
Most Common Engagement
End-to-end casting for new productions launching from scratch — auditions, multi-role lineups, compatibility screening across the cast.
Engagement Models
4–9 months
Long-form residency on a single ship — main-theatre productions, recurring run, full integration with the entertainment department.
Single voyage
Short-form deployment for a defined cruise leg — popular for Guest Entertainer slots and Specialty Acts.
Per show
One-off booking for a specific sailing or themed cruise — full headline show, technical rider included.
Beyond Cruise
Cruise is our primary business — but our roster and experience extend across the broader entertainment industry.
Television
DWTS-format experience across Europe & Middle East · choreography that reads on camera
Theatre
Burn The Floor · Riverdance · Heartbeat of Home
Tours
Multi-territory touring productions and casts
End-to-End
Cruise placements live or die on documentation and timing. We carry all of it — your team gets a vetted artist who arrives compliant, on schedule and ready to perform.
The Process
Tell us the production, dance styles needed, contract type, dates, ship class and budget. Use our online form or write to info@primelineagency.com.
We come back with a shortlist of artists matching the brief — complete with performance reels, full CVs and relevant production history.
Review video portfolios, schedule live or video auditions for shortlisted artists. We manage scheduling and communication on both sides.
Contracts, visas, medicals, travel — handled end-to-end so the artist arrives ready to rehearse and perform.
Also Available For
New Casting
Tell us the dates, ship class, dance styles and contract type — we'll come back with a curated shortlist.