1. Who We Are
This website (PrimeLineAgency.com) is operated by Prime Talent Agency OÜ, registered in Tallinn, Estonia. We act as the data controller for personal data collected through this website.
Contact: info@primelineagency.com
2. What Data We Collect
We collect personal data only when you actively provide it or when it is necessary to operate the website:
- —Form submissions: name, email, phone, country, dance discipline, experience, photos and videos you submit through our application or booking forms (hosted on Airtable).
- —Email correspondence: any information you choose to share when contacting us by email.
- —Technical data: IP address, browser type, device type, pages visited, referring URL — collected automatically by analytics tools.
- —Cookies: see our Cookie Policy.
3. Why We Use Your Data (Legal Basis)
- —Performance of a contract / pre-contractual steps (GDPR Art. 6(1)(b)): to evaluate talent applications, present artists to clients, arrange auditions, and book contracts.
- —Legitimate interest (Art. 6(1)(f)): to respond to enquiries, prevent fraud, secure the website, and analyse aggregated traffic.
- —Consent (Art. 6(1)(a)): for non-essential cookies and analytics, given through our cookie banner. You can withdraw consent at any time.
- —Legal obligation (Art. 6(1)(c)): where required by Estonian or EU law.
4. Who Has Access to Your Data
We do not sell your personal data. We share it only with:
- —Cruise lines, theatres, production companies and event organisers — only when presenting you for a specific booking, and only the data relevant to that booking (typically profile, photos/videos, experience).
- —Service providers (processors): Airtable (form intake and CRM), Vercel (hosting and analytics), Google (Fonts, optional Analytics).
- —Authorities — only if required by law.
5. International Transfers
Some of our processors (Airtable, Vercel, Google) are based in the United States. When data is transferred outside the European Economic Area, we rely on the EU–US Data Privacy Framework and/or Standard Contractual Clauses approved by the European Commission to ensure an adequate level of protection.
6. How Long We Keep Data
- —Talent applications: kept while you are an active candidate or represented artist, and up to 3 years after the last interaction, after which the record is deleted or anonymised.
- —Client booking enquiries: kept for the duration of the business relationship plus 7 years for accounting purposes (Estonian Accounting Act).
- —Email correspondence: kept as long as necessary to handle the matter, then archived or deleted.
- —Analytics / cookies: see our Cookie Policy.
7. Your Rights Under GDPR
If you are in the EU/EEA, you have the right to:
- —Access the personal data we hold about you (Art. 15)
- —Request correction of inaccurate data (Art. 16)
- —Request deletion (right to be forgotten) (Art. 17)
- —Restrict or object to processing (Art. 18, 21)
- —Receive your data in a portable format (Art. 20)
- —Withdraw consent at any time, without affecting prior lawful processing
- —Lodge a complaint with the Estonian Data Protection Inspectorate (aki.ee) or your local supervisory authority
To exercise any of these rights, email us at info@primelineagency.com. We will respond within one month.
8. Security
We use HTTPS, access controls, and trusted processors to protect your data. No system is 100% secure, but we follow industry-standard practices to minimise risk.
9. Children
This website and our services are intended for adults (18+). We do not knowingly collect data from children. If you believe a child has submitted data to us, contact us and we will delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the latest revision. Material changes will be communicated through the website.
